It has taken me a year to learn that in order for me to create successful textile designs, I have to put my designs to use. My designs have to become tangible. I have to imagine and put them on products, deciding what they would be best used for and who would buy them. Mock ups help, but real life products are better.
To be honest sometimes I forget why I make patterns and greeting cards. I get lost in the creation of my art. It’s therapeutic and fun! I lose sight of the end product. Which is perfectly fine if your intent isn’t to sell. Because those designs typically don’t do as well in the marketplace.
Recently I won 3rd place in a Spoonflower contest, and I think a huge reason why is because the design I created was for something specific – shorts for my son. (Which he loves, by the way, thankfully!)
I need a constant reminder that what I’m making is going to be printed on something (fabric usually), so I came up with an idea… re-open my Etsy Shop. And every time I design something new that isn’t client work or for my agent, figure out what product I’m going to use the design on, and who might buy it.
The trick is that eventually I’m going to have to narrow my niche… who my shop caters to, kids or women, but I’m going to wait to see what sells the most. To be clear, I’m not looking to become a millionaire on Etsy. I don’t want to sew all day, everyday. But my most favorite thing is to see my art out in the world. Gives me an incredible high.
Right now I’ve got some bags for sale, most that don’t utilize my own designs, but that will change. I adore sewing and I love the fabrics already in my stash. A girl has to start somewhere!
The awesome news is that I already have a commission on a set of baby bibs with my winning Spoonflower print and the collection I created around it! (You’ve got to love friends who believe in you and like your art!)
If you have any ideas for products that you’d like to see in my shop, please drop me a line. And if you have a shop of your own, feel free to link to it in the comments. I’d love to see what you all are creating!
This week I announced that I landed my first art agent. It’s an exciting and exhilarating time! In one month I will attending Blueprint in NYC to showcase my surface design and illustration portfolio to potential clients. I couldn’t be more thrilled! I was going to describe my journey in detail first, and then tell you why I think I am successful, but then I realized you might not want to hear it all. If you don’t, here’s the sort answer:
I went back to school.
Not art school. That’s expensive and unfeasible for me. I don’t have the time or money to sit in a desk for two + years. But I did start learning again. Online. I’ve spent countless hours learning.
Do you want to be successful at illustration? Get your butt in class.
Not sure where to start? Here’s a sample of what I’ve taken:
Skillshare – Where I started. Super inexpensive for what you get! You can find alll sorts of technical and business related courses here. My favorite teachers are Shannon McNab, Dylan M., Brooke Glaser, Ohn Mar Win, Juliet Meeks, Mel Armstrong, and Mary Kate McDevitt, just to name a few!
Lilla Rogers’ Make Art That Sells – A deep dive into making money with your art. Lilla is extremely encouraging and kind, and I’ve noticed a ton of very successful names on her class roster.
Rise Shine and Design’s Folio Focus – Another affordable option that helps you focus on building your ever-important portfolio. One of my favorite perks of this class is the Facebook group you join to connect with other artists.
The Society of Visual Storytelling – This “society” has a children’s book illustration focus, but the technical drawing, painting, and composing tips are gold. They also have an art licensing class! Totally worth the monthly fee.
I also listen to lots of podcasts while I practice my art. Can you tell I’m a learning junkie?
I think a lot of us older learners fall into the mentality that we’ve learned enough, we don’t need to learn anymore. But when you stop learning, you stop growing. It inhibits your success.
What’s funny is that up until one year ago, I never thought I could become a professional illustrator. A hobbyist, sure. But professional? I reserved that title for members of my incredibly artistic family. I was scared to draw. And paint. It looked too hard.
But as a stay at home mom whose kids were getting older and attending school more frequently and consistently, I needed a creative outlet. Makers Gotta Make, am I right?! And the entrepreneur inside of me was itching to be successful at something. Because of my husband’s career we are financially comfortable, but that doesn’t ease the ache of me wanted to achieve something for myself, separate from family. And financial comfort can be fleeting. I wanted a back up plan.
It all started with Peggy Dean and handlettering. I got hooked on the hobby, painting pretty letters whenever my kids napped. Then I saw she taught classes on Skillshare. I watched them and explored others (I got two months free, why not?!). While watching I discovered that most of the teachers make money with their art. I wanted to do that to! I wanted to make pretty things and sell them. So I invested in an iPad, and instantly fell in love with Procreate.
Not long after that I discovered the world of surface pattern design and started submitting work to Spoonflower’s weekly pattern challenges. And I bombed them! I needed help. I circled back to learning.
Ever since taking the classes I mentioned above, my work has improved. I’ve landed in the top 30 out of 700+ entries on Spoonflower. I recently landed an agent. It obviously hasn’t been an overnight process. I’m not making tons of money yet. Let’s be realistic, that’s going to take some time.
But the best thing I’ve gained since beginning? Not the agent. It’s my confidence as an artist. I’m not afraid to draw. Now, in fact, I think I can draw anything.
Do you as an artist worry that your style is recognizable? I always have.
When I decided to make illustration and surface pattern design my career, my artistic style was all over the place. I was so confused.
I knew I had traits that will help me succeed in this incredibly competitive field: I absolutely adore making art and my background is in marketing, design, and photography.
But I was still very unsure if I’d ever find my “signature style”.
It’s been nearly a year since I began, and just recently have I started to see stylistic trends in my work. It feels like my style is finally blooming; I’ve been receiving warm receptions for my newest work from my peers in the field, I feel much more confident in what I create, and my head is brimming with ideas.
So have faith. Keep working and try not to overthink what your style should be… it will come out when it’s ready. (And in the meantime, take Dylan M.’s class on Skillshare on this very topic!)
My youngest son started preschool, and my oldest is in his last year prior to Kindergarten, which means they are becoming more independent, and I have had more time to focus on my future.
Before having the boys I was a full-time freelance portrait photographer, but shortly after becoming pregnant, I became seriously ill. (Have you heard of HG? It’s a real thing, and it stinks. I was bedridden for 20 weeks.) Long story short, that illness, and then becoming a new mom halted my career.
Only 22 months after boy #1, boy #2 was on his way, and I was back in bed. We also moved from Boston to DC, and then again from DC to outside of NYC in Jersey. At that point I had to put the business aside to focus on my family and home, but it’s not something I regret. I’m a creative at heart, so in the down times, I started writing. I even got published! But it never really fulfilled me the way visual art has.
Then I found Skillshare. (More about that later.) After nearly 100 hours of lessons and learning, I chose new career path: Illustration & Surface Pattern Design. Why? Well, other my fervent itch to create – Makers Gotta Make! – being a freelance artist will hopefully allow me to continue being a mostly full-time mom, with the help of kindergarten and occasional babysitters.
Okay, phew, so much backstory… on to the top things a learned my first year as a freelance artist.
1 – It’s not as easy as it looks.
Take as many Skillshare classes as you want, you’re not going to turn into an amazing illustrator over night. Interestingly, I seem to have the most difficultly with the art that looks like it was effortless to create. Haha, I know better now.
2 – It’s not a solo career.
Becoming a working artist will not happen if you don’t make connections. I was trudging away, slowly learning the craft, but keeping mostly to myself other than commenting on a few Instagrammer’s posts. The minute I reached out to my first mentor – I “cold-called” by emailing her – everything changed. She was gracious enough to let me pick her brain, and her number one tip was to make connections with people in my field. She couldn’t have been more right! After I started reaching out to other artists in a meaningful way and going to in-person workshops my career started to take off. It’s hard to explain, so just take my advice and go connect.
3 – Being afraid is normal and failure is okay.
Good grief, sometimes it takes me months to get up the nerve to try something new, because I’m afraid I’ll fail at it. And I usually do. If you want to see some of my first surface pattern designs, they are horrific. But I tried again, and I got better. The more I try, the better the results become. It’s so true: you learn by failing. In fact, I think it’s the best way to learn. I’m still afraid of trying, but at least I know my failure won’t be the end of the world.
I think 2019 will be full of surprises. I have a lot more to learn, but I think I’m already on the brink of a few goals I’ve set for myself. The fact I even sat down to write this post means I’m getting close to another.
If you’re a fellow creative, best of luck to you this year! And if you want to connect, feel free to drop me a line, I’d love to hear from you!
This is a fun post to write… I made it into the top 50 of a Spoonflower pattern contest for the first time! Woohoo!
This was time-consuming to create, probably because I used Procreate instead of illustrator. The entire thing is hand drawn, and the repeat was made in Photoshop. But it was fun to do! I feel in love with the palette and have already made other artworks utilizing the same colors.
It came it at 40, about 20 places closer to the top than I’ve ever been before. Now I don’t believe it’s necessary to be number one all the time, but this does give me the confidence to continue. It feels so good to know other people are enjoying my designs!